Managers Guide to Marketing, Advertising, and Publicity
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The average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible.
Author:
Barry Callen
Cover:
Мягкая обложка
Language:
ENG
Number of pages:
272
Publisher:
Mcgraw-hil
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