Managers Guide to Marketing, Advertising, and Publicity
The average American is exposed to as many as 5,000 marketing messages per day, so it's moreimportant than ever to create the most effective marketing and advertising campaigns as possible.
Автор:
Barry Callen
Издательство:
Mcgraw-hil
Количество страниц:
272
Переплёт:
Мягкая обложка
Язык:
ENG
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