Remix Strategy : The Three Laws of Business Combinations
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How to Create Joint Value Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer the exception in most businesses--they are part of the core strategy. As managers look to external partners for resources and capabilities, they need a practical roadmap to ensure that these relationships will create value for their firm. They must answer questions like these: Which business combinations do we need? How should we govern them? Will their results justify our investments? Benjamin Gomes-Casseres explains how companies create value by "remixing" resources with other companies. Based on decades of consulting and academic research, Remix Strategy shows how three laws shape the success of any business combination: * First Law: The combination must have the potential to create more value than the parties could create on their own. Which elements from each business need to be combined to create joint value? * Second Law: The combination must be designed and managed to realize the joint value. W..
Автор:
Benjamin Gomes-Casseres
Издательство:
Harvard Business Review Press
Количество страниц:
304
Переплёт:
Твердый переплет
Язык:
ENG
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