The Contagious Commandments : Ten Steps to Brand Bravery

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AuthorPAUL KEMP-ROBERTSON LanguageENG Number of pages304
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Author:
PAUL KEMP-ROBERTSON
Cover:
Твердый переплет
Language:
ENG
Number of pages:
304
Publisher:
Portfolio Penguin

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