The Contagious Commandments : Ten Steps to Brand Bravery
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Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Автор:
PAUL KEMP-ROBERTSON
Издательство:
Portfolio Penguin
Количество страниц:
304
Переплёт:
Твердый переплет
Язык:
ENG
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