The Moment of Clarity : Using the Human Sciences to Solve Your Toughest Business Problems
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Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences--anthropology, sociology, philosophy, and psychology--The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking s nonlinear problem-solving approach gives exec...show mor
Автор:
Christian Madsbjerg
Издательство:
Harvard Business Review Press
Количество страниц:
224
Переплёт:
Твердый переплет
Язык:
ENG
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