The Risk-Driven Business Model : Four Questions That Will Define Your Company
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Helping innovators clear a better path to innovation Innovation isn t always about new products or services. In fact, many new ideas are realized--and then brought to market--thanks to a disruptive business model that challenges the conventional operating logic of an industry. In The Risk-Driven Business Model, Karan Girotra and Serguei Netessine--both professors at INSEAD--introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, they outline how to transform a company by revisiting the assumptions around the firm s key decisions.
Автор:
Serguei Netessine
Издательство:
Harvard Business Review Press
Количество страниц:
256
Переплёт:
Твердый переплет
Язык:
ENG
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