The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth
Concepts like minimal viable product, A B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
Cild:
Мягкая обложка
Dil:
ENG
Müəllif:
ERIC RIES
Nəşriyyat:
Portfolio Penguin
Səhifə sayı:
400
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