The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth
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Concepts like minimal viable product, A B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
Author:
ERIC RIES
Cover:
Мягкая обложка
Language:
ENG
Number of pages:
400
Publisher:
Portfolio Penguin
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