Your Strategy Needs a Strategy : How to Choose and Execute the Right Approach
What approach does your company use to develop and execute its strategy? We are confronted with a plethora of different approaches and frameworks which purport to answer this question--from the classic Michael Porter approach to Kim and Mauborgne s blue ocean strategy to Steve Jobs build it and they will come philosophy. The answer? There is no one approach that works for everyone--but there is a best approach for your specific context. And it has never been more important to choose the right one: not only has the number of different approaches proliferated ten-fold over the past 40 years, but the environments in which executives must formulate and execute strategy have become increasingly diverse and complex.
Cild:
Твердый переплет
Dil:
ENG
Müəllif:
Martin Reeves
Nəşriyyat:
Harvard Business Review Press
Səhifə sayı:
288
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