Our mission and values
About the company – "LIBRAFF” was founded in 2017 and in a short period of time become the largest network of modern bookstores, which is recognized as a brand in the field of book trade in Azerbaijan. The company has 5 stores in Baku, 1 in Sumgayit, and 1 in Ganja. Readers can conveniently enjoy reading the books they bought by benefiting from the services of "Stories Coffee" operating in our stores.
“LIBRAFF” provides every citizen with books, materials and other means appropriate to age, interests and taste, who wants to change lives, improve education, develop language skills, enrich thinking and imagination, take advantage of the best examples of classical, modern world and Azerbaijani literature, and live by moral values.
Along with books in the Azerbaijani language, our stores offer a wide range of artistic, economic, philosophical, legal, medical, psychological, and personal development-oriented books in English, Turkish, Russian, and other global languages purchased directly from international brands.
There are high-quality stationery and electronic products in our stories that please buyers, as well as various fun and educational games and toys, hobbies, gifts, and souvenirs for children made of environmentally friendly materials. The "LIBRAFF" chain of stores also won the favor of book lovers, parents, and children by organizing and holding interesting events, presentations, signing days, story hours for children, and various forms of author-reader communication.
Mission – "LIBRAFF" chain of stores, based on the fact that education is the most correct way to advance and develop every nation, has the mission of forming a sustainable and high reading culture in the country by increasing the interest in reading of the country's population, especially young people and teenagers. Our company exerts every efforts and capabilities to become the most reliable and number one place for this reading.
Vision – "LIBRAFF" chain of stores aims to increase its educational mission in the coming years in terms of quantity and quality, to further expand the chain of stores, thereby serving not only the readers of the capital and Ganja, but also many regions of the country, and significantly penetrating the life and reading of Azerbaijani readers in general. Our company, which studies the business experience of international book trade brands and constantly benefits from them, tries to build its business at the level of world standards.
Values
- Transparency – our company operates in an open and transparent manner to everyone
- Honesty – our words and deeds are true and open
- Reliability – we always keep our promises
- Care – we care about our employees and readers
- Customer orientation - in all our activities, the wishes and desires of our customers and reader satisfaction are at the forefront
- Cooperation – we operate in conditions of mutual cooperation with each other
- Justice – everyone has equal rights in our company, regardless of their position
Based on the above mentioned values, "LIBRAFF" LLC defines its strategy:
All activities of the "LIBRAFF" chain of stores are realized in an open and transparent manner within the framework of the laws of the Republic of Azerbaijan.
LIBRAFF, which is ready to cooperate with international and national publishing houses, as well as with individual authors, regardless of their size, respects the rights of both readers and authors and does not allow pirated products to find their way into our stores by observing all the rules regulated by the legislation.
Reader satisfaction is a priority for all our staff who respect the wishes and desires of our customers. Our main goal is to take into account the wishes and needs, tastes and interests of the buyers and provide them with the products and services they desire.Products that serve the health of our customers from an ecological point of view are more preferred in our stores, and only environmentally friendly packages are used to pack the products in our stores.
We constantly try to improve our knowledge and information in our field in order to be innovative in the sphere of book trade in the country, and also to apply progressive innovations to our work, benefiting from international experience.
The books received in our stores are first checked in the category department of the company. The Department pays attention to their compliance with state traditions, the educational mission of the company, moral values, serving the national and universal progress, as well as the printing quality of the books, and only then they are recommended for ordering. As we are supporters of progress, innovation and creativity, we definitely put these aspects in the forefront in the book and non-book products we choose, in the events we hold, and we always support young authors and new ideas. In accordance with the labor legislation, we treat all the rights of our employees with care and respect. We treat talented young people with care, attract them to our ranks, and give them the opportunity to successfully build their careers.
