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Get your idea off the ground. You ve got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea s value. That s not always easy: Maybe you re not sure what kind of data your stakeholders will trust. Or perhaps you re intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You ll learn how to: * Spell out the business need for your idea * Align your case with strategic goals * Build the right team to shape and test your idea * Calculate the return on investment * Analyze risks and opportunities * Present your case to stakeholders
Автор
Raymond Sheen
Издательство
Harvard Business Review Press
Количество страниц
176
Переплёт
Мягкая обложка
Язык
ENG
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