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Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That s what makes this book "must read." These are the 10 seminal articles by management s most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies success. If you read nothing else - full stop - read: Michael Porter on creating competitive advantage and distinguishing your company from rivals John Kotter on leading change through eight critical stages Daniel Goleman on using emotional intelligence to maximize performance Peter Drucker on managing your career by evaluating your own strengths and weaknesses Clay Christensen on orchestrating innovation within established organizations Tom Davenport on using analytics to determine how to keep your customers loyal Robert Kaplan and David Norton on measuring your company s strategy with the Balanced Scorecard Rosabe
Автор
Peter F. Drucker
Издательство
Harvard Business Review Press
Количество страниц
288
Переплёт
Мягкая обложка
Язык
ENG
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