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What approach does your company use to develop and execute its strategy? We are confronted with a plethora of different approaches and frameworks which purport to answer this question--from the classic Michael Porter approach to Kim and Mauborgne s blue ocean strategy to Steve Jobs build it and they will come philosophy. The answer? There is no one approach that works for everyone--but there is a best approach for your specific context. And it has never been more important to choose the right one: not only has the number of different approaches proliferated ten-fold over the past 40 years, but the environments in which executives must formulate and execute strategy have become increasingly diverse and complex.
Автор
Martin Reeves
Издательство
Harvard Business Review Press
Количество страниц
288
Переплёт
Твердый переплет
Язык
ENG
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